Rational Choice and the Structure of the Environment

Title: Rational Choice and the Structure of the Environment
Abstract/Description: In this paper I have attempted to identify some of the structural characteristics that are typical of the 'psychological' environments of organisms. We have seen that an organism in an environment with these characteristics requires only very simple perceptual and choice mechanisms to satisfy its several needs and to assure a high probability of its survival over extended periods of time. In particular, no 'utility function' needs to be postulated for the organism, nor does it require any elaborate procedure for calculating marginal rates of substitution among different wants.; (APA PsycInfo Database Record (c) 2016 APA, all rights reserved)
Author/creator: Simon, Herbert A.
Date: 1956
In publication: Psychological Review
Volume: 63
Issue: 2
Pages: 129-138
Resource type: en Background/Context
Medium: en Print
Background/context type: en Conceptual
Keywords: choice behavior; decision making
Open access/free-text available: en Yes
ISSN: 1939-1471
DOI: 10.1037/h0042769
URL: Official Journal Webpage (APA PsycNet); Open Access PDF (SAGE)
Citation: Simon, H. A. (1956). Rational Choice and the Structure of the Environment. Psychological Review, 63(2), 129–138. https://doi.org/10.1037/h0042769
Cited in: The Work of Improvement

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