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Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

Item

Title
Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
Abstract/Description
In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
Author/creator
Date
2009
Publisher
Harper Collins
Resource type
en
Medium
en Print
Background/context type
en Conceptual
Open access/free-text available
en No
Peer reviewed
en No
Language
en
ISBN
978-0-06-193774-3
Citation
Brown, T. (2009). Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation. Harper Collins.

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