The Rhetoric and Reality of Total Quality Management
Item
- Title
- The Rhetoric and Reality of Total Quality Management
- Abstract/Description
- This article induces a model of the evolving rhetoric and reality of total quality management (TQM) in five organizations to show how institutional forces can distort the technical reality of TQM. Using interviews, organizational documents, and observation, I follow the social construction of TQM in these organizations to trace the relationship between the technical practices and rhetoric of TQM. The model shows that managers consume a rhetoric of success about TQM, use that rhetoric to develop their TQM program, and then filter their experiences to present their own rhetoric of success. Consequently, the discourse on TQM develops an overly optimistic view of TQM. The models demonstrate how individual actions and discourse shape TQM and fuel institutional forces.
- Author/creator
- Zbaracki, Mark J.
- Date
- In publication
- Administrative Science Quarterly
- Volume
- 43
- Issue
- 3
- Pages
- 602-636
- Resource type
- en Research/Scholarly Media
- Resource status/form
- en Published Text
- Scholarship genre
- en Empirical
- Open access/full-text available
- en No
- Peer reviewed
- en Yes
- ISSN
- 0001-8392
- DOI
- 10.2307/2393677
- Citation
- Zbaracki, M. J. (1998). The Rhetoric and Reality of Total Quality Management. Administrative Science Quarterly, 43(3), 602–636. https://doi.org/10.2307/2393677
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