Driving Results Through Social Networks: How Top Organizations Leverage Networks for Performance and Growth

Title: Driving Results Through Social Networks: How Top Organizations Leverage Networks for Performance and Growth
Abstract/Description: Driving Results Through Social Networks shows executives and managers how to obtain substantial performance and innovation impact by better leveraging these traditionally invisible assets. For the past decade, Rob Cross and Robert J. Thomas have worked closely with executives from over a hundred top-level companies and government agencies. In this groundbreaking book, they describe in-depth how these leaders are using network thinking to increase revenues, lower costs, and accelerate innovation.
Author/creator: Cross, Robert L.; Thomas, Robert J.
Date: 2008
Publisher: John Wiley & Sons
Resource type: en Background/Context
Medium: en Print
Background/context type: en Conceptual
Open access/free-text available: en No
Peer reviewed: en No
Language: en
ISBN: 978-0-470-48118-9
URL: Official Publisher's Webpage (Wiley)
Citation: Cross, R. L., & Thomas, R. J. (2008). Driving Results Through Social Networks: How Top Organizations Leverage Networks for Performance and Growth. John Wiley & Sons.

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