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Title
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Managing Legitimacy: Strategic and Institutional Approaches
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Abstract/Description
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This article synthesizes the large but diverse literature on organizational legitimacy, highlighting similarities and disparities among the leading strategic and institutional approaches. The analysis identifies three primary forms of legitimacy: pragmatic, based on audience self-interest; moral, based on normative approval: and cognitive, based on comprehensibility and taken-for-grantedness. The article then examines strategies for gaining, maintaining, and repairing legitimacy of each type, suggesting both the promises and the pitfalls of such instrumental manipulations.
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Date
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1995
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In publication
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Academy of Management Review
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Volume
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20
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Issue
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3
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Pages
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571-610
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Medium
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en
Print
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Background/context type
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en
Conceptual
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Open access/free-text available
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en
Yes
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Peer reviewed
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en
Yes
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ISSN
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0363-7425
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Citation
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Suchman, M. C. (1995). Managing Legitimacy: Strategic and Institutional Approaches. Academy of Management Review, 20(3), 571–610. https://doi.org/10.5465/amr.1995.9508080331
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Abbreviation
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AMR
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